The question of how to rebrand a company logo must be a concern for business owners since the logo holds a crucial point for the brand. Thus, exploring ideas and establishing them in logo graphic design should be properly applied. Here is how to do a successful rebranding with a fresh look of the brand logo. Learn from this segment!
Key Takeaways:
Also Read: How to Create a Timeless Logo for a Brand Design?
Rebranding a brand’s logo takes time to process all the concerns and establish several aspects to make a successful rebrand marketing strategy. Here is how.
There must be reasons to rebrand your business logo to have a fresher look. Examine the current target market quality and quantity, you need to attract potential customers with a new logo. The new logo can push your brand to leave the negative perception of your brand in the past and recover a better image.
Evaluation of your current logo is necessary to investigate errors. When errors occur, it could affect the branding strategy and lead to a drop in sales. Ensure the logo matches to serve the brand identity and product awareness. To evaluate the logo performance, conduct a direct survey from the audience to collect feedback.
How to rebrand a company logo is not to leave the brand identity like it is nothing. Remain to maintain the brand identity in the logo elements such as brand name, color, font, and tone. In addition, if it is necessary, present a brand slogan to convey a message and connect with the audience.
To own a business means you have to keep curious about things related to the industry. The curiosity will lead you to brand value development, such as business model, target audience, and marketing cost. After collecting the answer to your curiosity, establish the idea into a new look for the brand logo.
Rebranding a company logo is to attract potential customers and develop the target customers to be loyal. Thus, you need to regularly do market research to examine the market trends. Balancing market trends with brand identity eases you to influence the audience’s emotions and brand awareness.
Also Read: Unveiling 10 Types of Logos 2025: You Can’t Afford to Miss!
After deepening knowledge about the hacks to rebrand a company logo, here’s how famous brands have developed their old logo into something fresher. Get inspired by them!
Practically, Burberry did upgrade their logo and the monogram stamps. Peter Saville, an artist and designer who contributed to Burberry’s logo, stated that the monogram is a fresh look of the Burberry logo. The TB logo stamps represent Thomas Burberry with a combination of charms and twists from the 19th and 20th centuries.
Sans Serif typography remains to be the key element of Burberry’s new logo look with the royal blue iconic horse-knight. It was chosen to serve as a durable logo and distinguish it from the competitors.
Dunkin’ represents a significant change in their logo by removing the word “Donuts”. The purpose of turning it into Dunkin’ is to expand the food and beverages target market by providing more than donuts.
Regardless, to keep the brand identity, Dunkin’ decided to be consistent with their brand color and typography. It is successful in carrying brand awareness.
A pressure occurred on Pizza Hut’s business since the brand had to face a drop in market performance from 19% to 11% due to rivalry and scandals. How long does it take to rebrand for Pizza Hut? Over a decade after their highest market share in 1995, which reached 25%.
Hence, Pizza Hut has to recover from the negative reputation by rebranding the company logo. The red color and the hut remain the main icon to represent the sauce and the origin of Pizza Hut. In addition, Pizza Hut serves a youthful and bright emotion through the curvy typography.
Also Read: 27 Ghakity Font Alternatives for Logos, Branding, and More
A huge change occurs in the Starbucks logo by removing the explicit icon, which is the naked siren from the element. Starbucks blends the logo design into a simpler logo with a flat green siren icon and avoids unnecessary elements.
The green color is a representation of the sustainable brand identity of Starbucks that starts to introduce their green products.
If you are curious on how to rebrand a company logo, learn from this company. The Airbnb version is to make a denoting upgrade from their typography, elements, and brand color. Airbnb used to come up with a complex logo that blended with vibrant colors and curvy typography.
However, this time, Airbnb serves a simpler and sleek logo design with the letter A shape to represent a house and a heart. It could influence customers’ emotions to feel safe and homey when they use the Airbnb property.
Also Read: 40 Best Fonts for Signature Logos: Elegant & Timeless Choices
Practically, logo rebranding could be beneficial for the brand itself since it represents the brand identity and product awareness. A decent logo design will lead to the market growth of the brand, for instance, Pizza Hut has constantly survived and improved market performance after rebranding.
However, you have to consider some points on how to rebrand a company logo, including the brand color and typography. Rantautype Studio is a go-to place to browse a proper brand font to enhance the logo design.
Starting from $19 only, you can own a professional logo design font along with a Standard License. Fret not! You can extend the license to be allowed to use the font for commercial logo design. Do not take too long, purchase your font now on Rantautype Studio!
