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10 Secret Tips for Good Logo Design From Concept to Creation

10 Secret Tips for Good Logo Design From Concept to Creation

Starting a business? The first thing you need is a logo as it is the key to communicating your message and helps you build your brand image from the ground up. We have compiled 10 tips for good logo design for you to follow to make an incredible brand logo. 

10 Top Tips for Good Logo Design

Designing a logo is never an easy job because you need to convey your brand’s message, purpose, and image all in one image. You don’t have to worry, we have put together some helpful guides to create good logo design.

1. Know Your Goal with the Logo

A logo is a visual symbol of that identity. So, first get clear on the goals of your logo design project. Understand exactly what you want to achieve with your logo and figure out what it will take to make it happen. Both are crucial for the long-term success of your business.

Also Read: Logo Design Trends 2025: What’s In and What’s Out?

2. Finding Symbolic Concepts

2. Finding Symbolic Concepts
Apple

A logo is more than just a picture, it is a symbol that captures everything your brand stands for. It doesn’t need to be a direct representation of what you sell. Think about abstract or conceptual designs so people can recognize your brand at first sight.

For example, Apple with the bitten apple for its logo. Rob Janoff, the designer, explained that the bite was added to make the apple stand out from other fruits. The Apple logo combines classic symbolism with a modern twist, making it feel both timeless and current. It makes you know it is an Apple product once you see it. 

3. Visualize On Paper, then Render Digitally

Sketching is a quick way to share ideas and figure out what you like or don’t like. It doesn’t need to be perfect, but sketching helps you get your ideas flowing and explore different shapes. For fast ideas, paper sketches can be quicker than digital work but sometimes a quick doodle is all you need to get started.

4. Tagline to Fill Spaces

4. Tagline to Fill Spaces
KitKat

For many businesses, an icon alone doesn’t fully capture their brand identity. If you’re using a logo maker, you can usually add your name and a tagline. A tagline is a short, catchy phrase that sums up your brand’s message and tone that you can use to define your brand. 

Also Read: 15 Profitable Graphic Design Business Ideas to Start in 2025

5. Balancing All Aspects

Well-balanced logos look clean and polished, with no part of the design feeling too heavy on one side. If a logo is off-balance, it can seem chaotic and harder for the viewer to understand. 

Key elements like alignment, spacing, and symmetry are crucial for balance. Even if a logo has a lot going on, these factors keep it from feeling too busy or overwhelming.

6. Color is The Key

The next tips for good logo design are about color and color palette for your brand. Your color palette can make or break your logo design. A good rule in choosing the color palette is to go for either an analogous or complementary color scheme.

An analogous palette uses two colors that are next to each other on the color wheel—like yellow and green or pink and purple. These colors create a calm, harmonious look, perfect for logos that want to feel relaxed and grounded. 

On the other hand, a complementary color scheme uses colors that are opposite each other on the color wheel, like blue and orange. This creates a high contrast, making the logo stand out and grab attention.

7. Use White Space

7. Use White Space
WWF

A great logo is often about what’s left out, not just what’s included. This is called negative or white space, and it’s key to creating balance in your design. White space refers to the empty areas in your logo that don’t have any visual elements. It helps your logo feel open, preventing it from looking too crowded or chaotic.

Also Read: Environmental Typography in Graphic Design Trend 2025

8. Ensure Readability

Your logo will appear everywhere, from your website header to business cards, so the text must be always easy to read. Pay attention to the text size and font, and check how it looks across different platforms (like Facebook, Twitter, Instagram) and devices (desktop, smartphone, tablet).

9. Consider Handwritten Fonts

9. Consider Handwritten Fonts
Ray-Ban

Creative typography is a big trend in logo design, and handwritten fonts are among the best choices. They give your logo a unique, personal touch that customers find appealing. Handwritten fonts work especially well for taglines. If you choose one of these fonts, be mindful that using all caps can make it look less authentic.

10. Symmetrical Logo for Visual Harmony

Symmetry plays a crucial role in making your design stand out, whether your logo is bold and colorful or simple and minimalistic. Symmetry means your visual elements are evenly balanced on each side, and it’s something humans naturally find pleasing. When your logo is symmetrical, it feels more harmonious and professional.

Also Read: Top 15 Best Clean Website Designs Inspiration in 2025

Follow those Tips for Good Logo Design!

Designing a logo is not easy because it needs to be timeless. Once you choose a logo, you won’t want to change it for a long time unless you decide to rebrand. It’s important to carefully consider your options to create a logo that’s recognizable, lasting and reflects your brand.

Thus, a logo needs the right font to express the brand without any extra graphics—just text in a unique style. This can be simpler since you only need to find the perfect font.

It is more simple because you can find any kind of font in Rantautype Studio. They provide an exclusive font collection that you can choose that fits your brand image. Also, it will make your logo more recognizable and memorable. 

Design your logo now, and get recognition later!

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