When it comes to key elements of visual branding, 10 types of logos are the main center of all time. From wordmarks to mascots, these 2025 well-designed logos will truly grab audiences’ attention by evoking the brand’s emotion.
With styles and trends diversity available, how do you choose the perfect one? Get inspired by the following logo styles and discover which fits your brand best!
Key Takeaways:
Though they’re all made up of typography and graphics, each logo has its own unique characteristics. Here are numerous styles you need to know.
Logotypes, also known as wordmarks, are font-based logos that are made up entirely of text. This logo typically focuses on the brand’s name only, but not the abbreviation.
That said, it’s considered a modest yet powerful tip to enhance brand recognition widely. Thus, fashion companies, creative agencies, and service-oriented brands often use this logo for branding design.
Also Read: 27 Ghakity Font Alternatives for Logos, Branding, and More
If you want both visually appealing icons and a clear message, leveraging a combination logo is the perfect choice. By blending a recognizable typographic and a strong pictographic at once, a brand’s logo will be highly versatile. Some popular combination mark logos include Red Bull and Dunkin Donuts.
What are the types of 10 logo? This next logo features a singular letter to a graphic for brand representation. Due to their modest size, letterform logos are also easily scalable. Thus, it works great throughout websites or printed materials.
To get noticed by audiences, this logo should be bold, majestic, and well-designed. Some popular brands like Facebook and X use this type of logo for branding design.
The other 10 types of logos go to the pictorial mark. It’s an iconic shape or graphic-based style that reflects a brand’s essence.
If you decide to work on a pictorial logo, discover the symbol that best suits your brand’s values or message. Do you want it to be a literal representation like Apple, or a swoosh sign like Nike?
Also Read: Designers Agree: This is the Top 15 World’s Most Hated Font!
As the name suggests, mascots work like the ambassadors of branding design. A mascot’s logo can be anything from fictive representations to real people, as long as they are in line with the brand identity.
According to Campaign Asia, brand mascots and characters can enhance profit and emotional feelings with customers by up to 41%. Thus, KFC and Wendy’s use mascots’ logos to instantly grab audiences’ attention and boost sales at once.
Emblems or badge logos are well-known as the most formal representation. It consists of text and symbolic imagery to form ornate designs into a single unit, like a shield.
According to Logome, this logo conveys a strong message about authority and prestige. For this reason, an emblem is used for any luxury automotive industry or professional association.
One of the next 10 types of logos, lettermark (monogram), looks exactly like a wordmark at a glance. It focuses on a few letters or initials to represent the brand.
This logo might be minimalist, but it creates a unique and recognizable design. Generally, lengthy and complex brand names will use a lettermark in a summon. HP, H&M, and YSL are the iconic samples nowadays.
Also Read: 40 Best Fonts for Signature Logos: Elegant & Timeless Choices
This style is a primary logo that can be customized in endless ways. According to Abbydraw Design, a dynamic logo can adapt to the context of specific elements, like form and color.
Of the many types of logos available, dynamic is one of the most modern styles. What’s more interesting is that the dynamic logo has quirky styles and offers high flexibility for a design. Google Doodle and Nickelodeon are the iconic brands that use this style for branding design.
The next 10 types of logos, abstract, draw on the power of imagery to present a more metaphorical style. This logo typically uses a unique geometric form or symbol to evoke creative ideas or emotions that are associated with a brand. A popular example of abstract style is the two overlapping circles in the Mastercard logo.
Last but not least, an animated logo simply adds motion graphics or animation to incorporate movement of an extra flair. Cad Crowd claims that an animated logo stands out with a playful display to bring a notion of professionalism. Some popular brands that use animated logos are PayPal and Pinterest.
Also Read: What Fonts Did Early Sports Graphics Use? Top 25 Fonts
Finding the perfect brand logo may be a daunting task. Fortunately, the diverse types of logos mentioned above are ready to fight for your brand’s success. However, a perfect logo style without the right logo font is meaningless.
To make it happen, strolling the font around to Rantautype Studio is the best option. You can discover both versatile and high-end fonts for logo ideas with professional licenses. Plus, you’ll get the complete font kit, including standard glyphs, ligatures, and alternates. Explore our selections for logo perfection!
