Building a website from scratch is not that simple. To keep your digital project on track, you must rely on the 10 principles of effective web design. This set of guidelines will ensure your website is visually appealing and user-friendly, creating a good online presence in minutes.
From intuitive navigation to mobile-friendly, let’s uncover the complete website design principles through the following section.
Key Takeaways:
Here are the web design principles to make your online project stand out.
Users shouldn’t get lost exploring the site. However, intuitive navigation on a website can be a golden way to reduce cognitive load and allow the user to stay engaged throughout the content without any hassle.
A tip for creating easy-to-use navigation is adding a search bar to find specific content quickly with clickable buttons.
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Building a website with high accessibility means creating an online project that is usable by all people, regardless of their abilities and disabilities.
Accessibility design not only expands your target audience but also creates social responsibility with inclusivity and equal access. This involves considerations for keyboard navigation and sufficient color contrast for high readability purposes.
When designing an effective website, keep a positive impression in mind. The design must rely on a user-centric approach, and the result should be user-friendly. Learn about your target audiences and make a project based on their needs, goals, and preferences.
This one of the effective web design strategies can be reached by mapping out the user journey and identifying how your website can help them achieve their goals.
Visual hierarchy helps designers structure the complex of visual characteristics into a more easily digestible and understandable format. This is one of the effective web design examples that can be achieved by arranging elements in a logical order, allowing the most crucial information to be noticed first.
Typography is not merely about making a perfect typeface style. You must consider the proper font size, line height, alignment, and spacing throughout the website to prevent eye strain and ensure text remains legible on various devices at once.
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Color is beyond beauty; it’s an impactful kit to evoke emotions and enhance brand recognition. The importance of effective web design in this section boosts a positive first impression and makes the site more inviting and enjoyable to see.
Regarding color harmony, consider using strong color contrast between backgrounds and text to draw users’ attention to crucial elements, or use a single contrasting color to highlight specific areas.
Users are more likely to abandon a website that takes too long to load, so a fast track is the solution. Tooltester recommends optimizing for a desktop load time of around 2.5 seconds and about 8.6 seconds for mobile.
A fast-loading website not only keeps users engaged to explore the site but also reduces bounce rate and improves search engine rankings. Factors that contribute to a quick load time are efficient code, image optimization, fewer HTTP requests, and server-side caching.
It is noticeable that mobile-based design is a standard today. This is since mobile devices account for over 60% of total web traffic. Here, responsive design helps adapt the layout to smaller screens, making content easy to read and navigate without the need to zoom or scroll excessively on various devices.
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A white space means designing a blank area to create a balanced composition without an uncluttered look. As one of the 10 principles of effective web design, this provides visual breathing space that helps reduce users’ cognitive load. It’s not merely white; it can be any color, texture, or background image.
Assisting users to take a desired action on a website is a must, and a CTA is your go-to option. It seems trivial, but a CTA can effortlessly encourage a deeper engagement through a strategically written text. In this part, you must use concise language and action-oriented verbs with a sense of urgency to create an effective CTA.
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While building a website can be complex, it’s fundamentally rooted in simplicity. By implementing the 10 principles of effective web design above, the site will stay compliant with key regulations to ensure a user-focused experience and optimal functionality.To enhance your website’s typography, drop in your choice of a professional web design font collection from Rantautype Studio. A webpage license offering 500,000 monthly webpage views will ease your journey to elevate an effective website design.
